Maine Lobster Industry Takes Major Step Forward

Posted by on Aug 19, 2012 in News | Comments Off on Maine Lobster Industry Takes Major Step Forward

The Maine Lobster industry has taken a major step toward building a mechanism to increase global demand for Maine Lobster. John Sauve, Food and Wellness Group president and former Executive Director of the Wild Blueberry Association of North America, has been consulting with the Maine Lobster Advisory Council to develop a strategic structure—a framework for a four-part initiative—to significantly enhance the brand identity of Maine Lobster and increase demand for Maine’s signature seafood product.  Quoting a recent article in the Bangor Daily News, “The advisory council hired Sauve because of his past successes and hopes he can do for Maine lobster what he did for Maine blueberries, such as funding nutrition studies that elevated blueberries from a commodity to superfruit status.”

The Maine Lobster Advisory Council voted unanimously to approve the plan, which calls for raising funds over the next three years, starting with $1 million in year one and reaching $3 million annually by year three, to support demand-building efforts.

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