About

The Food and Wellness Group (FWG) is a marketing consultancy in the food, beverage, and nutraceutical industries. It is experienced in the discovery and development of health-advantaged marketing strategies for product positionings and tactical executions… including the emerging and colorful world of phytonutrients.

The FWG created a proprietary and branded marketing initiative called The Colors of Health® that features The Color Way® guidance system to help Americans reach their daily goal of 5 Cups a Day. Both The Colors of Health® and The Color Way® are registered trademarks of the Food and Wellness Group. Visit The Colors of Health website at www.colorsofhealth.com

The Colors of Health® initiative will be making its way into the marketplace in 2020.

John SauveJohn Sauve – Principal/Consultant

John has over 40 years of marketing and executive management experience in the food, foodservice, beverage, and dietary supplement industries including strategic planning, research, advertising and promotion, new product, new concepts, and new business development. He has been a leader in supporting the research and the awareness building promotion for the phytonutrient-driven health properties of fruits and veggies.

John’s profile can be viewed on LinkedIn. You can read an interesting article about his marketing work for “wild blueberries and health” in this piece from The Atlantic magazine.