Marketing Cases

Wild Blueberry Association

From Commodity to Brand: Nature’s Antioxidant Superfruit

Over the course of two decades, we have partnered with the Wild Blueberry industry to transform their product from a commodity ingredient into a superfood icon that commands premium prices worldwide.  Full case study

Produce for Better Health Foundation

Breakthrough Strategy: 5 A Day the Color Way

Working with the Produce for Better Health Foundation, we created a national campaign that infused energy, clarity, and results into the 5 A Day message, making it easy for consumers to “eat their colors.” Full case study

Ganeden Biotech

Branding Friendly Bacteria: GanedenBC30 Probiotic

We created a highly differentiating brand for “GanedenBC30,” a patented strain of probiotic bacteria, elevating its visibility in the food ingredient sector and taking a leadership role in probiotic brand marketing.  Full case study

Penobscot McCrum

Product Repositioning: Nutrition Packed Potato Power

With our help, this Maine family-owned potato specialty company is refocusing attention on the nutritional benefits of potatoes, becoming a leader in the health-based marketing of an all-American staple food. Full case study

The Cheeses of France

The French Paradox: Parlez-vous Fromage?

In a first-of-its kind shopper marketing campaign for imported French cheeses, we opened up a conversation between American cheese lovers and the producers of some of the finest cheeses in the world. Full case study